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Shopify Development for Growing DTC Brands

Build Shopify stores that scale with your brand, from launch to enterprise. Custom themes, Shopify Plus features, app integrations, and headless commerce built for rapid growth and multi-channel selling.

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Trusted by 200+ Companies

Worked alongside Shopify agencies, technology partners, and commerce teams across multiple engagements.

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Why Shopify development becomes hard to manage as projects grow

Shopify makes it easy to start, but scaling gets complicated fast. Custom checkout flows, app integrations, multi-market setups, and performance optimization all introduce risk that can derail launches, even when your team knows what they're doing.

  • check_circleToo many apps slowing checkout and page speed
  • check_circleTheme customizations breaking during platform updates
  • check_circleScaling to Shopify Plus without a clear migration path
  • check_circleMulti-currency expansion creating pricing inconsistencies
  • check_circleSubscription integrations causing order sync issues

Most Shopify stores start simple but grow complex fast. Success depends on building with the right architecture from day one so scaling doesn't mean rebuilding.

OUR SERVICES

Shopify Development Services

We provide focused Shopify development services designed to remain stable, maintainable, and adaptable as business needs grow.

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Shopify & Shopify Plus Implementation

Full Shopify store setup from launch to enterprise scale. We configure Shopify Plus features like multi-currency, international markets, wholesale channels, and automation workflows, building stores that grow with your brand without hitting platform limits.

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Shopify App Development

Custom Shopify apps built with Polaris UI, embedded admin experiences, and Shopify Functions. Whether it's a private app for your store or a public app for the Shopify App Store, we build apps that integrate seamlessly and scale reliably.

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Shopify Plus B2B & Wholesale

Shopify Plus B2B solutions with company profiles, custom pricing, payment terms, and wholesale channels. We build B2B storefronts that handle complex catalogs, tiered pricing, and approval workflows while maintaining a clean buyer experience.

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Headless Shopify with Hydrogen

Headless Shopify development using Hydrogen, Oxygen hosting, and the Storefront API. We build custom React-based storefronts that deliver exceptional performance while leveraging Shopify's commerce infrastructure and checkout.

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Custom Theme Development (Liquid)

Custom Shopify theme development using Liquid, Sections, and modern theme architecture. We build fast, conversion-optimized themes that work seamlessly with Shopify's Online Store 2.0 features and app integrations.

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Shopify Plus Enterprise Support

Ongoing support for Shopify Plus merchants with multiple stores, markets, and complex integrations. We provide architecture guidance, performance optimization, and development support as your commerce ecosystem evolves.

Our Process

How it Works

  • 01

    Store audit and scaling strategy

    We audit your current Shopify setup (or plan your new store), review app dependencies, theme performance, and identify scaling bottlenecks. We assess whether you need Shopify Plus features, multi-market capabilities, or headless architecture for your growth trajectory.

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  • 02

    Theme and app ecosystem design

    We design your Liquid theme structure (or Hydrogen headless setup), select the right apps to minimize conflicts, and plan custom app development if needed. We map out Shopify Plus features like Scripts, Flow automation, and Launchpad for your specific use cases.

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  • 03

    Custom development and integration

    We build custom Liquid themes using Shopify CLI, develop private or public apps with Polaris UI, and integrate third-party services via Shopify APIs. We use version control, staging environments, and automated testing to keep development organized and reversible.

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  • 04

    Quality assurance and optimization

    We run Shopify's theme check tool to ensure code quality, optimize Liquid templates for speed, audit app scripts for performance impact, and validate Core Web Vitals. We test checkout flows, multi-currency display, and mobile responsiveness across all breakpoints.

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  • 05

    Launch and continuous growth

    We handle store launch, Shopify app store submission (if applicable), and post-launch monitoring. As your brand grows, we help you scale to Shopify Plus, expand to international markets, add B2B channels, and optimize for higher conversion rates and AOV.

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SHOPIFY DEVELOPMENT CLARITY

Track Shopify development without the chaos

As DTC brands scale on Shopify, app conflicts, theme updates, and multi-market expansion create complexity. We provide clear visibility into what's changing, what's at risk, and what's ready to launch so you can grow without breaking your store.

Shopify development dashboard showing project progress and visibility across development stages

App conflict monitoring

Track which apps are impacting performance, identify script conflicts before they slow checkout, and know when app updates might break your theme customizations.

Theme update safety

See how Shopify platform updates and theme changes affect your custom Liquid code, so you can update safely without breaking live features or losing customizations.

Multi-market rollout tracking

Monitor progress across international markets, currency configurations, and localized content, ensuring each market launches with the right features and pricing.

Shopify Plus migration readiness

Know exactly what needs to change when scaling from Shopify to Shopify Plus (from checkout customizations to wholesale channels) so migration doesn't disrupt sales.

Talk to a Shopify Specialist

Latest Shopify Projects

INDUSTRIES WE SERVE

Built for DTC brands across industries

We build Shopify stores for direct-to-consumer brands, subscription businesses, and multi-channel retailers who need to scale fast without breaking their store.

Fashion & Apparel

Fashion & Apparel

Instagram shopping integration, influencer collaborations, limited drops, size guides, and mobile-first checkout for fashion brands.

Beauty & Cosmetics

Beauty & Cosmetics

Subscription boxes, product bundles, loyalty programs, and influencer integrations for beauty DTC brands.

Jewelry & Accessories

Jewelry & Accessories

High-resolution product galleries, virtual try-on, customization options, and secure checkout for luxury jewelry brands.

Pet Products & Supplies

Pet Products & Supplies

Subscription boxes, auto-replenishment, product recommendations, and loyalty programs for pet care brands.

Health & Wellness

Health & Wellness

Auto-replenishment subscriptions, influencer partnerships, quiz funnels, and loyalty rewards for DTC supplement brands.

Food & Beverage

Food & Beverage

Monthly snack boxes, coffee subscriptions, recipe content integration, and gift bundles for artisan food DTC brands.

Electronics & Gadgets

Electronics & Gadgets

Product launches, pre-orders, warranty management, and tech specs display for consumer electronics brands.

Home & Furniture

Home & Furniture

Visual merchandising, AR product previews, room planners, and white-glove delivery options for home goods brands.

Kids & Baby Products

Kids & Baby Products

Age-based product filtering, gift registries, subscription boxes, and safety compliance for children's brands.

Why teams trust NorthStar for Shopify Development

Teams choose us when Shopify projects involve real complexity. We focus on making technical decisions clear, changes predictable, and progress visible as stores evolve.

NorthStar Shopify development team delivering trusted eCommerce solutions with clear execution and visibility
Delivery

Shopify work is planned with clear scope and ownership, so storefront changes, integrations, and releases move forward without constant rework or follow-ups.

Execution

Day-to-day Shopify development is actively guided so blockers surface early and progress stays aligned as complexity increases.

Visibility

Teams always know what’s in progress, what’s at risk, and what’s coming next across Shopify builds, reducing surprises as releases approach.

Shopify experience across implementations

Experience drawn from storefront builds, integrations, add-ons, and long-term platform work.

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Shopify projects completed

90%

Milestones met post-engagement

3-6 Months

Typical Shopify project duration

Shopify add-ons

Purpose-built add-ons that solve common Shopify gaps without heavy custom development.

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Product Quiz Builder

Build interactive quizzes to recommend products based on customer preferences, skin type, style, or needs. Capture zero-party data and increase conversions with personalized product suggestions.

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Dynamic Pricing Engine

Personalized pricing based on customer segments, location, purchase history, and behavior. Run flash sales, tiered discounts, and VIP pricing without manual price changes.

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Bulk Product Ordering

Quick order forms for wholesale customers or repeat buyers. Add multiple products to cart using SKUs, product names, or CSV upload with automatic price calculation.

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Bulk Product Editing

Update prices, inventory, tags, collections, and metafields across hundreds of products at once. Built for fast-moving DTC brands managing seasonal updates and promotions.

TECHNICAL STACK

Technologies we use for Shopify development

We work with modern frameworks, APIs, and tools to build scalable, maintainable Shopify solutions that perform well and integrate cleanly.

Explore Our Tech Stack

Liquid & Theme Kit

Shopify's templating language and CLI tools for custom theme development

Hydrogen & Oxygen

Shopify's React framework and hosting platform for headless storefronts

React & Vite.js

Modern frontend framework with lightning-fast build tooling for custom storefronts

Shopify Admin & Storefront APIs

GraphQL and REST APIs for store management and custom storefronts

Node.js & Python

Backend languages for custom app development, APIs, and integrations

Webhooks & Events

Real-time data synchronization and event-driven integrations

Polaris & App Bridge

Shopify's design system and embedded app framework for admin extensions

Third-Party Integrations

Klaviyo, Yotpo, Recharge, ShipStation, and marketing platform connections

What customers are saying

Frequently asked questions

Common questions about Shopify development, including services, pricing, timelines, and ongoing support.

  • What Shopify development services does NorthStar provide? keyboard_arrow_down

    We provide end-to-end Shopify development including custom theme development (Liquid), Shopify Plus implementation, headless commerce with Hydrogen, custom app development, multi-channel integrations, and ongoing optimization for growing DTC brands.

  • Does NorthStar offer custom Shopify app development? keyboard_arrow_down

    Yes. We build custom Shopify apps using Polaris UI, App Bridge, and Shopify Functions. Whether it's a private app for your store or a public app for the Shopify App Store, we handle the full development lifecycle including app review and approval.

  • Can NorthStar build headless commerce solutions using Shopify? keyboard_arrow_down

    Yes. We specialize in headless Shopify development using Hydrogen (Shopify's React framework) and Oxygen hosting. This gives you complete control over the frontend experience while leveraging Shopify's commerce infrastructure, checkout, and admin.

  • Can you support Shopify Plus B2B store development? keyboard_arrow_down

    Yes. We build Shopify Plus B2B solutions using company profiles, custom catalogs, tiered pricing, payment terms, and the wholesale channel. We help DTC brands expand into B2B without compromising their direct-to-consumer experience.

  • How long does a typical Shopify development project with NorthStar take? keyboard_arrow_down

    Timelines vary based on scope, complexity, and integrations. Smaller enhancements may take a few weeks, while larger storefront builds or headless implementations may take several months. We provide clear timelines after reviewing requirements.

  • How much does Shopify development cost? keyboard_arrow_down

    Pricing depends on project scope, complexity, and timeline. We work on both fixed-price and time-and-materials engagements depending on what fits the project best.

    Typical project ranges:

    • Theme customization or feature additions: $5,000–$15,000
    • Custom storefront builds (Stencil/Catalyst): $15,000–$50,000
    • Headless commerce implementations: $30,000–$100,000+
    • Custom app development: $10,000–$40,000
    • Complex integrations (ERP, PIM, CRM): $15,000–$60,000

    We provide detailed estimates after reviewing your requirements, existing setup, and technical constraints. Contact us for a project-specific quote.

  • What factors affect Shopify development pricing? keyboard_arrow_down

    Several factors influence the cost of Shopify development:

    • Project scope: Number of features, pages, and custom functionality required
    • Design complexity: Custom design vs. theme customization, number of unique layouts
    • Integrations: Third-party systems (ERP, CRM, PIM, shipping, payment gateways)
    • Data migration: Volume and complexity of product, customer, and order data
    • Custom features: Advanced search, configurators, B2B functionality, custom checkout
    • Performance requirements: Large catalogs, high traffic, complex filtering
    • Timeline: Expedited projects may require additional resources

    We assess these factors during discovery to provide accurate estimates and avoid scope creep.

  • Do you offer ongoing support and maintenance after launch? keyboard_arrow_down

    Yes. We offer ongoing support and maintenance packages that include bug fixes, platform updates, performance monitoring, feature enhancements, and technical support. Support can be structured as monthly retainers or on-demand hourly engagements depending on your needs.

Get a clear plan for your Shopify build

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